Coca-Cola and Mercedes-Benz are teaming up to bring some festive joy to the people of Austria this year. The iconic Coca-Cola Christmas truck tour, which has been running since 1997, will feature a new addition: the Mercedes-Benz eActros, an electric truck that is emission-free and quiet. The eActros will accompany the Coca-Cola truck on its journey across the country, delivering drinks and gifts to local communities.
The benefits of the eActros
The eActros is a battery-electric truck that can cover a range of up to 200 kilometers (124 miles) on a single charge. It has a payload capacity of 18 tons and can carry up to 10 pallets of goods. The eActros is part of Mercedes-Benz Trucks’ innovation fleet, which aims to test and develop electric trucks for different applications and markets.
The eActros offers several advantages over conventional diesel trucks, such as:
- Lower operating costs, as electricity is cheaper than diesel and maintenance is simpler
- Reduced noise and vibration, which improves driver comfort and safety
- Zero local emissions, which reduces air pollution and greenhouse gas emissions
- Positive image, as customers and consumers appreciate the environmental and social responsibility of the company
The partnership with Coca-Cola
Coca-Cola is one of the first customers to use the eActros in Austria. The company has been using the electric truck since September 2020 for its distribution operations in Vienna. Coca-Cola has also installed charging stations at its logistics center and plans to expand its electric fleet in the future.
Coca-Cola and Mercedes-Benz have a long-standing relationship, as both companies share similar values and goals. They are both committed to sustainability, innovation, and customer satisfaction. They also have a history of collaborating on various projects, such as the Coca-Cola Zero Sugar campaign in 2016, which featured the Mercedes-Benz C-Class Coupe.
The Coca-Cola Christmas truck tour is another example of their successful partnership. The tour is a popular tradition that attracts millions of visitors every year. The tour aims to spread happiness and goodwill, as well as to support local charities and causes. The tour also showcases the latest products and technologies of both companies, such as the eActros and the Coca-Cola Zero Sugar.
The route and the activities
The Coca-Cola Christmas truck tour started on November 20, 2020, in Vienna and will end on December 23, 2020, in Salzburg. The tour will visit 19 locations in Austria, including:
- Graz
- Klagenfurt
- Linz
- Innsbruck
- Bregenz
- St. Pölten
- Eisenstadt
At each stop, the visitors can enjoy various activities, such as:
- Taking photos with the Coca-Cola truck and the eActros
- Sampling the Coca-Cola Zero Sugar and other drinks
- Receiving gifts and vouchers from Coca-Cola and Mercedes-Benz
- Donating to local charities and organizations
- Listening to live music and entertainment
The tour follows strict hygiene and safety measures, such as:
- Limiting the number of visitors and maintaining social distancing
- Providing hand sanitizers and face masks
- Disinfecting the trucks and the equipment regularly
- Checking the temperature and the health status of the staff and the visitors
The tour also uses digital tools, such as:
- An online reservation system that allows visitors to book their time slot and avoid queues
- A QR code that provides information and feedback about the tour and the products
- A social media campaign that encourages visitors to share their experiences and opinions
The conclusion
The Coca-Cola Christmas truck tour is a festive event that brings joy and excitement to the people of Austria. The tour also demonstrates the commitment and innovation of Coca-Cola and Mercedes-Benz, as they use the eActros to deliver their products in a sustainable and efficient way. The eActros is a revolutionary truck that offers many benefits for the environment, society, and the economy. The eActros is the future of transportation, and Coca-Cola and Mercedes-Benz are leading the way. @via Panorica.
