Google updates digital asset policy

Search engine giant Google has updated its policies to

allow ads related to non-replaceable toys (NFT) based on blockchain.

In this week's update

the world's largest search engine revealed that it

will accept NFT gaming ads starting September 15.

Google has been

the dominant force in global digital advertising for years.

Data shows that it controls 40% of the market

more than double the market share of its closest competitor, Facebook, by 18%.

The company flipped against

the blockchain industry in 2018
joining other tech giants
including Facebook and X.

It reversed this ban in 2021

re-accepting ads from exchanges and portfolios targeting

the US market, but only if it is registered with FinCEN.

https://timo44.blogspot.com/2023/09/google-updates-digital-asset-policy.html

The company is now relaxing its position on NFT gaming ads.

However :

they will only allow ads from NFT

games that allow players to "buy in-game items"

such as virtual clothing of player characters

https://timo44.blogspot.com/2023/09/google-updates-digital-asset-policy.html

weapons or shields with better statistics

which are consumed or used in the game to enhance

the user experience or help users." in the development of the game. "

https://timo44.blogspot.com/2023/09/google-updates-digital-asset-policy.html

Google still blocks ads from games that

allow players to share NFTs for a chance to win rewards.

It also prohibits the promotion of

"real-world gambling", as well as casino gambling simulations that

provide players with an opportunity to win non-replaceable codes (NFTs).

Gaming must adhere to :

the company's gambling and gaming policy

and receive all required Google ad certificates.

https://timo44.blogspot.com/2023/09/google-updates-digital-asset-policy.html

To recall :

we expect all advertisers to

abide by the local laws of

any region targeted by their advertisements.

Violation of the terms will result in a warning within seven days

and thereafter, the suspension of the account.

The policy update will give a boost to the NFT industry

at a time when market activity and valuation have fallen significantly.

https://timo44.blogspot.com/2023/09/google-updates-digital-asset-policy.html

NFTs rose to a record high in early 2022

supported by popular groups such as Bored Ape Yacht Club (BAYC).

However

the market fell as most NFTs were just JPEG files with no real interest.

https://timo44.blogspot.com/2023/09/google-updates-digital-asset-policy.html

NFTs

are now moving beyond hype

with new use cases appearing every two days.

Some, such as RAD NFTV

use it to play live streaming
while others
such as Soundoshi

use it to give music creators new channels of revenue and engagement.

Traditional heavyweights also jump. Mastercard launched

an acceleration program for musicians in April that can only be accessed via NFTs.